LEADERSHIP COMPETENCIES AND DIGITAL TECHNOLOGIES AS FACTORS IN INCREASING THE EFFECTIVENESS OF ORGANIZATIONS

Abstract

The article examines both theoretical and practical aspects of how leadership competencies and digital technologies impact organizational efficiency in the age of digital transformation. Key leadership components are analyzed in relation to modern digital challenges, along with the role of digitalization in improving organizational performance. The Republic of Kazakhstan serves as an example, with real statistical data showing progress in digital government services, digital infrastructure, IT sector development, and enterprise readiness for digital transformation. The synergy between enhancing leadership skills and adopting digital technologies is shown to foster sustainable efficiency gains, increase competitiveness, and improve service quality. The findings offer value to researchers, managers, and policy makers.