THE USE OF DIGITAL TECHNOLOGIES IN THE ENTERPRISES OF THE TOURISM AND HOSPITALITY INDUSTRY

Abstract

Digital technologies in the economy are technical innovations and innovations that make it possible to ensure optimal operation of e-business structures in the modern economy. Digital technologies are also an integral part of the modern economy, because... companies that introduce innovation into their production have a serious advantage over their competitors. Therefore, the article provides examples of the use of digital technologies currently used in tourism and hospitality, including various platforms, artificial intelligence and others. Key innovative changes occurring in the business processes of enterprises in the tourism and hotel industry in connection with digitalization have been identified, a new digital paradigm for the development of tourism and hotel activities and features of their information and communication support have been formulated.