RESEARCH OF CHANGES IN LANGUAGE CAUSED BY THE USE OF SOCIAL NETWORKS AND MESSENGERS

Abstract

The article is devoted to the analysis of linguistic transformations that arise under the influence of social networks and messengers as new media platforms of communication. The purpose of the study is to identify the directions of changes at the level of vocabulary, grammar, semantics, pragmatics and discursive practices. The relevance of the topic is determined by the widespread use of digital platforms in everyday communication, as well as the growing influence of the Internet language on the traditional norms of literary language. The paper examines the processes of neologization, reduction and economy of linguistic means, visualization of messages (emojis, stickers), hybridization of foreign language elements, as well as the peculiarities of users' speech behavior in a digital environment. The analysis is based on materials from popular social networks (Instagram, TikTok, X, Vkontakte) and messengers (WhatsApp, Telegram). It is shown that the language in the social network is characterized by high dynamism, multimodality and creativity, which leads to the formation of new genres and text forms, as well as to rethinking communication strategies. The conclusion is made about the need for further study of Internet communication in the framework of sociolinguistics, media linguistics and pragmatics.